HEB Announces Launch of Eco-Friendly Product Brand to Celebrate Texas Recycles Day | KLBK | KAMC


SAN ANTONIO (press release) – The following is a press release from HEB:

To celebrate Texas Recycles Day, HEB is proud to announce the launch of Field & Future by HEB, a new environmentally friendly household and personal care brand designed to be Texans and environmentally friendly. Additionally, to commemorate the day, which coincides with America Recycles Day on November 15, HEB is announcing a partnership with Keep Texas Recycling, a program of Keep Texas Beautiful, to help bring access to recycling to more communities in across Texas.

From sponges and toothpaste to baby wipes and dish detergent, Field & Future by HEB offers products with a range of features such as hypoallergenic formulas, biodegradable ingredients, recyclable packaging, and more. Currently, there are more than two dozen products on the shelves, including garbage bags and recycling bags, which are respectively made from 65% and 30% post-consumer recycled plastic from HEB’s facilities.

The brand officially hit shelves earlier this summer with dish sponges made from plant-based materials and toothpaste without fluoride, sulfates, added colorants, and artificial flavors. Here are some other products currently and soon available in most HEB stores:

  • All-purpose cleaners, glass cleaners, toilet bowl cleaners and dish soap made with plant-based fragrances and USDA Biobased formulas without dyes, parabens and sulfates.
  • Hypoallergenic feminine care products, made from organic cotton, and free of dyes, chlorine and fragrance.
  • Bathroom tissue and paper towels made from 100% recycled fibers, some of which is post-consumer.
  • Baby wipes made with only five ingredients and free of fragrance, alcohol, chlorine and parabens.

In the coming months, more Field & Future by HEB products are expected to hit stores, covering household cleaning, laundry, paper & plastics, beauty, personal care, oral care, grooming. females and babies.

With input from HEB partners and customers, the retailer created Field & Future by HEB to deliver consumer-friendly, animal-friendly, and Texas-friendly products. With a range of items to choose from, the products include features such as hypoallergenic formulas; biodegradable materials and ingredients; made without parabens, sulfates and phthalates; no animal testing; recyclable packaging; and gentle on family and children.

“At HEB, we’re always looking for better ways to meet the needs of Texans. Many of our partners, customers and communities are on a green journey, and our goal with Field & Future by HEB is to meet them wherever they are on this path, ”said Bonny Akers, HEB Brand Product Manager. “With these eco-friendly products, along with our growing sustainability efforts, we want to take all possible steps, big and small, to improve the well-being of our planet, our communities and ourselves – same. “

Focused on supporting our nonprofit partners in their efforts, HEB is excited to work with Keep Texas Recycling to help fund municipal recycling grants to cities and counties in Texas that need help launch and improve recycling programs. Keep Texas Recycling specializes in creating cooperative recycling opportunities in rural and underserved communities. Ingleside, Texas, is the first grant recipient and plans to launch a community recycling center next summer.

Earlier this year, HEB joined the How2Recycle program to help strengthen recycling efforts in Texas. A clear, easy-to-read labeling system that aims to create common industry standards, How2Recycle labels let customers know if a product’s packaging can be recycled, which parts are recyclable and, most importantly, how to prepare the package. material to increase recycling efficiency. Currently, over 1000 HEB brand products have How2Recycle labels.

Committed to environmental sustainability, HEB recycled over 527 million pounds of cardboard, plastic, office paper, food waste, metal and truck tires in 2020. Since 2012, HEB has donated more than $ 13 million to over 500 land and water environmental organizations. conservation, habitat and coastal preservation, and community clean-up. This includes more than $ 2 million in grants to organizations such as Keep Texas Beautiful, Texas Conservation Fund, and Nature Conservancy of Texas.

To learn more about HE-B’s sustainability efforts, see the HEB newsroom and heb.com/sustainability.

(HEB press release)


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